Strategic marketer. Storyteller. Brand builder.
I’m a marketing and communications professional with more than 15 years’ experience working with some of the world’s leading luxury hospitality brands.
My Story
My career began in the United States and took me through senior public relations and communications roles with Four Seasons Hotels and Resorts in Houston, Baltimore and Sydney.
Working within luxury hospitality taught me that the strongest marketing is never just about generating attention. It is about understanding a brand, finding the story people genuinely care about and bringing it to life consistently across every touchpoint.
Today, based in Brisbane, I work independently with hospitality, travel and lifestyle brands requiring experienced marketing and communications support.
I develop integrated campaigns, build brand partnerships, create digital content, manage influencers, optimise websites, develop EDMs, plan events, support social strategy and work with businesses to improve how their brands appear in both traditional search and emerging AI-led discovery.
I can develop the strategy and then work alongside a team to execute it — whether that means writing the press release, building the campaign calendar, briefing an influencer, developing the website content, negotiating a media partnership or working with stakeholders to bring a launch to life.
Recent Work
My recent consulting work with Sofitel Sydney Darling Harbour has included integrated marketing and communications across accommodation, food and beverage, wellness, events and destination marketing.
Projects have ranged from luxury brand partnerships and product launches to restaurant campaigns, website optimisation, influencer activations, SEO/AEO content, EDMs, media relations and ongoing marketing strategy.
I also work with hotels and businesses requiring short-term marketing support, helping identify practical improvements that can make an immediate difference to their digital presence, communications and customer journey.
Based in Brisbane. Working across Australia.
I’m available for project-based consulting, campaign work and short- or longer-term contract marketing support.